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“Crack the Stigma” Challenge

Be part of the movement to end addiction and you could win a trip for 4 to Walt Disney World.


August and September are two of the most important months of the year in the recovery community. International Overdose Awareness Day (IOAD) is a global event held on August 31st each year and aims to raise awareness of overdose and reduce the stigma of a drug-related death. It also acknowledges the grief felt by families and friends remembering those who have met with death or permanent injury as a result of drug overdose. Overdose Day spreads the message that the tragedy of overdose death is preventable. September is referred to as Recovery Month.  All month long events are held to increase awareness and understanding of mental and substance use disorders and celebrate the people who recover.

We all know someone who is or has been affected by addiction.  It’s reach extend far into the family, friends, co-workers, employers.  The community and economy also feel the effects of the epidemic caused by addiction.

Liberation Way would like to help end addiction and help everyone find recovery.  A major challenge for those who have an addiction to drugs or alcohol is facing and overcoming stigma. Stigmas are imposed by society, communities, friends and family members and can cause major discrimination and hurt. Addiction is a disease that can be treated.  We are asking you to “Crack the Stigma” and show others that they do not need to hide.  Help is out there.  They are supported.

In order to end this barrier to recovery, we need to break the stigma of addiction. We are challenging you to help us “Crack the Stigma.” Please accept our challenge and pass it along to your friends and family.  Watch the video about why we are cracking eggs!

Liberation Way would like to thank Sun & Fun Media for providing the trip for 4 to Walt Disney World Resorts. The trip included round-trip airfare for 4 people, 4 nights accommodations, and 3-day Disney park hopper passes. *** See full details and rules below.

To Enter:

(3) Entries per person allowed.  (1) on Facebook, (1) on Instagram and (1) by emailing a recovery story

ON FACEBOOK:   Like Liberation Way’s page on Facebook (www.facebook.com/liberationway).  Post a 60 second or less video of you accepting the “Crack the Stigma” egg cracking challenge and tell us what you are going to do to “Crack this Stigma,” raise awareness, and show support. One example is to pledge to not take a drink or use a mind altering drug, just for 1 day. Then nominate someone to do the same using the hashtag  #LiberationWayContest.  You can enter (1) time on Facebook but must use the hashtag #LiberationWayConest.

or on

ON INSTAGRAM:    Follow Liberation Way on Instagram (www.instagram.com/liberationway). Post a 60 second or less video of you accepting the “Crack the Stigma” egg cracking challenge and tell us what you are going to do to “Crack this Stigma,” raise awareness, and show support. One example is to pledge to not take a drink or use a mind altering drug, just for 1 day. You can enter (1) time on Instagram but must use the hashtag #LiberationWayConest.

Get creative with your videos and don’t forget to challenge all your friends, family members, public officials, and celebrities too. Be imaginative with your additional hashtags, and be sure to tag Liberation Way in your videos. 

or on

BY EMAIL: Submit a Recovery Story for an additional chance at the Disney Trip 

For those looking for an additional entry, you can submit your recovery story or a recovery story that inspired you. Please provide your name, address, phone number, birth date along with your story to recoverystory@liberationbehavioralhealth.com.  Please keep your story to under 1,000 words.

All video and story entries must be received by 11:59:59 PM ET  on September 15, 2017, the official end date of the Contest.


Check out these fun examples of how some people are “cracking the Stigma” of addiction.

Since opening our doors, Liberation Way has provided multiple treatment scholarships. While we still continue to assist adults without the means to pay for quality treatment we are urging those who wish to donate in place of, or in addition to completing the “Crack the Stigma” challenge to visit our GOFUNDME page and donate.  All proceed will be divided up to nonprofits who are working to end the stigma of addiction and support recovery efforts.  We invite these non-profits to participate in the “Crack the Stigma” and crack an egg challenge.


***For full contest rules  CLICK HERE


Liberation Way is a state licensed and Joint Commission accredited drug and alcohol addiction treatment facility. Liberation Way’s reality-based treatment model utilizes a holistic model of care that is evidence-based and deeply rooted in modern science, allowing the patient the ability to grow during treatment. Liberation Way offers a multi-phased treatment system that encourages, supports, and challenges participants as they progress through the full continuum of care.

If you or a loved one is suffering from addiction, Liberation Way can help. Often, there is fear, shame, and guilt associated with your addiction, but it is important to know that you or your loved one are not alone. Rehabilitation is possible, and addiction recovery treatment does work.  It can be a scary thing to talk about addiction and treatment, but Liberation Way’s admission process is made easier because each person involved will be supported every step of the way.